Sexism occurs in the home. Uncomfortable LA wanted to shed light on the disparity that exists in areas such as house chores and work-life balance. Approximately 91% of working mothers spend at least one hour a day doing housework, while that number is only 30% among working fathers. Uncomfortable LA set a goal to engender conversations around the tough questions regarding passive sexism that exists in homes and families. We sought to engage readers on the street through the use of bright colors and large type, so that they would be challenged to think about sexism that occurs in private spaces, and does not get discussed as much as sexism that occurs in public spaces. We were so satisfied with the way these turned out! So many passersby engaged with the posters, and had deeper questions and conversations about the issues after viewing them.
