Circle of Influence is a street apparel brand that caters to all demographics. The client's goal was to create something that had a positive message, but was also trendy and fashionable. We had a lot of fun design opportunities that we got to pursue with this project! We took three simple words like "Circle of Influence" and played with various typographic styles. We also implemented various elements of design, such as line and shape. The client really wanted variety in the designs, and she was pleased with the way these turned out!
